CJ: LOL! No, they'll never see the light of day. My stories when I was young usually involved a girl and her horse off fighting some form of injustice in history (I was fascinated by history as a kid, so my stories were set in the Wild West or Civil War or American Revolution).
Jordyn: I think you’re one author who has successfully navigated both traditional and e-book publishing. What would you say are the best three ways to market a novel?
CJ: Know your reader, know your story, know your strengths. Write a story your reader will love and use your strengths to connect with them and let them know it's out there. Really, it's that simple. Marketing is making a promise to your readers and keeping it. How you do that depends on where your strengths lie.
Jordyn: Your novels are character driven. What are some strategies you use to develop imperfect heroes and sympathetic villains?
CJ: It all starts with my character's default action at the start of the story. What they think is their greatest strength on page one, I slowly make their greatest weakness by the end of the story until they sacrifice that old default action and learn a new one. Villains are on their own hero's journey (no one wakes up one day deciding to be the bad guy, we all think we're heroes of our own lives) so I do the same with them, only in the end they don't make that sacrifice and learn from their mistakes, allowing the hero to defeat them.
Jordyn: I was sad to learn of the tragic murder of a friend of yours during your residency. How did writing serve to help manage the chaos in your life during that time?
CJ: After Jeff's death I wrote my first crime fiction story, Borrowed Time. I think I needed to switch from the SF/F I had been writing before then because suddenly I needed to know that justice could be served and that good guys could win, despite the forces rallied against them. I've been writing thrillers ever since.
Jordyn: What was it like co-authoring a novel with Erin Brockovich? How did you divvy up the writing?
CJ: Erin and I have never actually met in person—her travel and work schedule is crazy! We spoke on the phone and via email. It was so amazing to work with a personal hero of mine and I love it that we were able to create a character that embodies the philosophy that both she and I share: that heroes are born everyday.
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As a pediatric ER doctor, New York Times Bestseller CJ Lyons has lived the life she writes about in her cutting edge Thrillers with Heart.
CJ has been called a "master within the genre" (Pittsburgh Magazine) and her work has been praised as "breathtakingly fast-paced" and "riveting" (Publishers Weekly) with "characters with beating hearts and three dimensions" (Newsday).
Learn more about CJ's Thrillers with Heart at http://www.cjlyons.net/
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